Visual Designer / Art Director
Conceptualized, directed, and developed a full funnel visual campaign for the Cow Print Calf Hair Mini Slouchy Bag, focusing on cross-platform brand storytelling through elevated static imagery and video.

THE CONCEPT
This campaign explores the tension between countryside texture and city refinement a contrast that mirrors the bag’s identity: calf hair luxury meets urban edge.

THE OBJECTIVE
Create a high concept visual narrative that repositions a playful product (cow print bag) into the elevated world of luxury fashion advertising, with a tone that’s bold, surreal, and editorial.

MOOD BOARD
I began by curating a moodboard to explore how bold textures like cow print could live within a luxury editorial context

“What if the cow print bag entered the city? Could it still feel high fashion?”

1.

Urban Background

2.

Digital Compositing & Editing

Using Photoshop, I layered and color-matched the cow, bag, and background to blend seamlessly:

Masked and placed the bag in the center of the NYC street scene
Adjusted shadows and lighting to reflect the time of day and add realism
Matched the cow’s gaze and position with the bag to create a sense of story
Added minor details like street reflections and lighting on bag surface
Enhanced textures to highlight the calf-hair feel through subtle retouching

Campaign Extension: Motion Video

To evolve the concept from static imagery into a multi-sensory brand campaign, I transformed the visual assets into a short animated video using a mix of AI-powered motion generation and manual video editing techniques.

Outcome

The result is a polished and immersive campaign video that bridges digital storytelling with editorial design. It’s designed to captivate on social media, digital banners, and in store screens extending the reach and emotion of the Cow Print Calf Hair Mini Slouchy Bag’s narrative.

Animal Reference

3.

Product Image