Overview

BizX is a B2B marketplace where small and midsize businesses buy and sell products and services using BizX credits. As part of my visual design exploration, I designed a modern, scalable icon system that enhances clarity, improves scannability, and supports the unique workflows of a B2B platform with a diverse user base including many older users who rely heavily on recognizable visual cues.

Testing at Multiple Sizes

Since B2B tools often scale icons between 16px–32px, I tested each icon at small and large sizes to ensure clarity.

Variants created:

• outline icons

• filled versions for active/selected states

• monochrome versions

• accessibility-safe contrast variations

• consistent negative space

• equal stroke width

• optical balancing (nudging shapes by 1–2px where needed)

• consistent visual weight

The Final Product

This project strengthened my skills in:

• building scalable icon systems

• measuring pixel-perfect spacing

• maintaining consistency across complex shapes

• working with keylines and grid geometry

• balancing aesthetics with usability

• designing for a B2B context with specific user constraints

It also gave me better insight into how small visual details influence the way users interpret and navigate business tools.