Rumluh Sportswear Social Campaign

Goal:

Rumluh, a contemporary sportswear brand, wanted to strengthen its online presence with a cohesive set of social graphics that promoted its Active Wellness collection.

The objective was to craft an Instagram layout that communicated comfort, minimalism, and confidence, while highlighting key moments like Shop the Look, Sale, and Coming Soon in a visually unified grid.

Designed a modular 3×4 grid system for Instagram to maintain rhythm and balance across posts

Developed a color system of soft taupes, beiges, and deep browns to reflect the brand’s earthy yet elevated tone

Applied typography hierarchy and spacing rules to enhance readability and modern appeal across varying post types.

Ensured each graphic worked individually as a post and collectively as a cohesive feed layout

Linen Line Launch Campaign

Created an editorial-style composition emphasizing texture, movement, and form through cropped repetition. The warm rust backdrop and segmented framing highlight the garment’s structure and fabric detailing, bringing a refined, artistic tone to the brand’s social feed.